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Employee Value Proposition: Telling Your Story
About This Webinar
In a tight labor market, organizations differentiate themselves from competitors with an Employee Value Proposition. Whether you have defined one or not, you attract and retain employees due to your values, commitment to customers and how you pay, retain and develop those who work for you. Telling prospective employees how they can benefit from working for you can be the difference between fully staffed stores and scrambling to cover shifts. In this session, participants will learn how to develop the story to tell prospective employees, how organizations integrate their stories into the hiring process and how to reinforce the message to retain new hires.
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Fortify Leadership Group
Joanne M. Loce, Managing Partner of Fortify Leadership Group and President of Loce Consulting LLC, is an executive coach, consultant and speaker on topics related to strategic human resources, organization and leadership development, culture, change management, and talent management. She brings over 25 years of experience partnering with business leaders to create Human Resources strategy and delivering people related processes that contribute to the bottom line in a variety of industries, including financial services, automotive, pharmaceuticals, consumer products, insurance, chemicals, non-profit, and public agencies and education. Her current coaching and consulting clients include Fortune 500 companies in various industries, state government, and leaders in small to mid-sized firms.
Ms. Loce served as a Program Director for The Conference Board, leading ten industry conferences on talent management, performance management, and the development of emerging leaders. Her most recent corporate role was the Vice President of Talent Management and Organizational Development for Genworth Financial. Ms. Loce was responsible for leading talent management strategies and processes, recruiting, succession planning, and leadership development across global Genworth. Prior to joining Genworth Financial, Ms. Loce worked for Capital One Financial, General Motors, and the Federal Reserve System where she held a variety of roles in which she coached and consulted with senior executive leadership, provided Human Resources strategy and support for her clients, and led enterprise-wide talent management, leadership development, and cross-functional change efforts.
Ms. Loce holds a Bachelor of Arts in Economics from Providence College, a Master of Business Administration and a Master of Industrial and Labor Relations from Cornell University, and a Leadership Coaching Certificate from Georgetown University. She resides with her husband and four children in Mechanicsville, Virginia.
Ms. Loce served as a Program Director for The Conference Board, leading ten industry conferences on talent management, performance management, and the development of emerging leaders. Her most recent corporate role was the Vice President of Talent Management and Organizational Development for Genworth Financial. Ms. Loce was responsible for leading talent management strategies and processes, recruiting, succession planning, and leadership development across global Genworth. Prior to joining Genworth Financial, Ms. Loce worked for Capital One Financial, General Motors, and the Federal Reserve System where she held a variety of roles in which she coached and consulted with senior executive leadership, provided Human Resources strategy and support for her clients, and led enterprise-wide talent management, leadership development, and cross-functional change efforts.
Ms. Loce holds a Bachelor of Arts in Economics from Providence College, a Master of Business Administration and a Master of Industrial and Labor Relations from Cornell University, and a Leadership Coaching Certificate from Georgetown University. She resides with her husband and four children in Mechanicsville, Virginia.
Director of Human Resources, Victory Marketing, LLC
With experience spanning some of the world’s most recognized and admired companies, Chris McKinney now leads Human Resources strategy and operations for a suite of companies: Victory Marketing, LLC (dba Sprint Mart), Burgers & More, Inc. and Morris Petroleum, Inc. Chris believes people are a company’s largest asset and dedicates every moment to providing organizations the tools to develop their people at all levels. Beginning his HR career with The Walt Disney Co. in Learning & Development, Chris has both designed and facilitated multiple training curriculums for The Walt Disney World Resort in Orlando, FL. These facilitation opportunities led to large-scale project leadership for Entertainment Strategy & Planning and Operational Training leadership roles for multiple, high-profile resort destinations. Chris holds a degree in Music Performance from Valdosta State University in South Georgia. Sprint Mart, based in Ridgeland, Miss., operates close to 90 convenience stores in Alabama, Louisiana and Mississippi, and employs 1,300 Team Members. In addition, the chain operates 15 car washes and and features Burger King, Subway, McDonald’s, Domino’s, Chix, Hot Stuff Pizza, Penn’s and the Donut Factory brands at its stores.
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