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Unlocking the Power of Customer Data in C-Stores

About This Webinar

Learn from our panel of industry experts featuring NACS, NIQ and C-store supplier, PepsiCo for an in-depth discussion on how you can effectively leverage your existing customer data to make accurate and timely decisions to grow your business.

In this webinar, we will reveal tangible takeaways that you can apply to your customer data to make informed decisions for your organization including proven datasets being used by retailers for:
• Assortment
• Pricing and Promotion
• Space Planning
• Personalization
• Other merchandising decisions.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
VP, Research, NACS
Lori Buss Stillman is the Vice President, Research for NACS. Joining NACS in 2000, Lori leads the association’s industry-leading research portfolio, which includes the NACS State of the Industry suite of products and events, the Convenience Tracking Program (CTP) that provides moment-of-truth insights into shopping behavior, monthly data insights from the CSX database and other research and insights programs critical to the convenience and fuel retail industry.

Stillman has a deep background in data analytics, decision support, business development and consulting. Most recently, she served as executive vice president of analytics, insights and business intelligence for Advantage Solutions. She also has served as senior vice president of new client acquisition for Information Resources Inc., vice president of marketing and business development for WEBCO General Partnership, and senior vice president of strategic business development for Nielsen.

Stillman earned a B.A. in business communications from Maryville University. She is active in the advancement of our industry, holding board level positions with the NACS/Coca-Cola Retailing Research Council, Conexxus and with the Western Michigan University Food and CPG Marketing Program Industry Advisory Board. She is also a frequent speaker on the disruption taking place across the retail landscape.

Lori makes her home in Northern Virginia, with her husband and daughter.
Webinar hosting presenter
Global Head, Retail Analytics, NIQ
Parm has over 20 years of experience developing and activating customer-centric retail analytics across merchandising, marketing and operations for leading global retailers to inform retail business strategies, integrating them into operational processes and have a clear path to tactical execution. He is a graduate of University of Toronto – BSc., Mathematics & Statistics. Parm manages NIQ’s Retail Analytics portfolio, working closely with commercial retail teams globally to build and deliver best-in-class solutions
Webinar hosting presenter
Senior Vice President, NIQ
Petros has over 15 years of experience working from within retailers and consulting for customer focused firms across industries. He has focused on helping his clients create customer driven strategies using data/insights and developing new business models around monetizing these data assets. Petros is currently a leader for NIQs Retail Strategy and develop their Connected Collaboration offerings.

Petros is a former Strategy consultant at firms including Deloitte and McKinsey & Company, he also has an MBA from the University of Chicago, Booth School of Business
Webinar hosting presenter
VP, Category Leadership, PepsiCo North America
Evan Shaver is PepsiCo’s Vice President of Category Leadership for its North American Foods and Beverages portfolios. Evan and his teams use data and insights to collaborate with their retail customers to mutually grow their businesses together. In addition, Evan leads the transformation capability agenda of the category leadership function and represents PepsiCo in many industry networks.
Over 15 years at PepsiCo, Evan has served in a wide variety of roles across functions, categories and locations. Prior to PepsiCo, Evan was a consultant in the retail and CPG spaces for McKinsey & Company.
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